How to create and sell your online products in 7 days
Selling information products is a very lucrative business, whether it is an eBook, an mp3 file or an instructional video. Marketing these types of products can make you RICH!
Digital information products need no physical space to store stock,and they can be produced relatively cheaply and quickly.
In fact you probably already have the means to create your first product right in front of you right now.
All you need are these basic essentials:
• A computer with a couple of software programs. These programs can be downloaded from the internet for free – we’ll give you the links you need later on in another chapter.
• An internet connection either a fixed contract price or a Pay
as You Go connection.
• A domain name and some hosting space.
• A means of taking payments from your customers
• An Idea You need very little working capital compared to other business start ups, and we are going to show you how to create your product quickly and easily in just the next 7 days.
You will never find an easier, faster or cheaper method to making money online than this.
Why Create an Information Product.
Every day people are surfing the Internet looking for answers to
their specific problems.
They need to know, they want the
information and they want it RIGHT THERE AND THEN.
You’d be surprised at what people are looking for and how easy it is to just do a little in depth research and produce exactly what they are looking for.
We know, we can hear you saying, but why should someone buy something when they can find the answers for free? The simple answer is TIME.
By creating an information product that caters specifically to their wants and needs you are saving the other person their most valuable asset, their time.
Your product will give them the instant answer to their most pressing problem.
Once you have identified your hungry crowd you simply provide them with an information product that will give them a solution to their problem.
Using the methods contained in this book, you will quickly be able to identify what people want and desire and you will be able to produce an information product to fulfil their needs.
Once you have created your product, that’s it, you can sell it to as many people that need it over and over again, creating a passive income stream forever.
People are always looking for information on all kinds of things to help improve all areas of their lives.
Getting an Idea for your Product
we mentioned looking at offline publications and using them to brain storm an idea for your product.
That is just one way, there are lots of other ways nowadays with the Internet and using the free tools available to us.
The good news is it really is easy to find hungry niches, and it is
quite easy to do. What interests you? What are you hobbies?
Do you have a passion for something do other people have the same hobbies? People love to do things in their spare time, they like to have hobbies,
and they do really enjoy learning about things they are interested in and they always want to upgrade their knowledge on a subject that they love.
Here are some popular hobbies of the average Jane and Joe.
Stamp or coin collecting
Keeping Tropical fish
Walking and Rambling
Looking after a pet:
bird, dog, cat, fish, rabbit, pony, horse, snake, etc.
Growing – plants, vegetables, indoor plants, tropical plants. We even know people whose hobby is “belly dancing”, but it’s not something that we can say we would do.
Types of Info Product
In today’s high tech era there are so many ways you can produce
your info product besides a print publication.
Modern day consumers have a large choice of gadgets and gizmos they can access information on.
IPods, Ipads, Kindles, Computers, Net books, Notepads, Mobile phones, you name it the younger generation has it.
You should also bear in mind that not everyone likes to receive information in the same way.
Some people learn better by reading, some by watching and some by listening.
Think about the information product you are going to produce, which would be the easiest way to deliver this to your customers for their benefit?
Let’s say you have chosen to produce an info product on how to use CPanel hosting.
Whilst you could actually produce a book/manual on using Cpanel it might be more beneficial to the customer if the product was in video or audio format,
so that they could watch or listen to the instructions whilst they were actually trying to carry out the task in hand.
An EBook with thousands of screen shots and red pointy arrows does not give the same instructional value as a “watch over my shoulder” video would do.
So seriously do think about your product and think about the target end user. What would be best for them?
And if you are unsure, make sure you eventually create your product in more than one medium.
You could start by writing an ebook or report. Once you have created your eBook you can at a later date create an “ad on” product such as a video, an online course, etc,
but for now as we only have seven days, we are going to focus on producing the e-book only.
Tools you may need to produce your Product.
1. A blank notepad and a pen
2. A computer with an Internet connection
3. A word processing program Open Office
4. A graphics program either Gimp or Paint.net will be fine.
5. A WYSIWYG html editor Kompozer.
6. An FTP program
7. Web Hosting
8. A domain name
9. A payment processor
If your product is going to be in video format, then you may also need some kind of video capture device such as Camtasia, and possibly a program to edit the video with.
If your product is going to be in audio format, then you may also need some kind of audio capture device and a program to edit the audios with.
There are of course ways to have your products created without needing any of the above, and we’ll go into that in another paragraph.
Creating Your Product Outline
Take your newly acquired notepad and pen, open the notepad and on the first page write down the title of your product.
On the next line write down the products sub line. Rinse and Repeat Income Strategies Turn the page over and on the next pages create a minimum of five and a maximum of 10 possible chapter headings.
Do this one per page. This list is going to be both the skeleton and the backbone of your product.
For example whilst creating this product, our list looked like this
2. Why Create an information product
3. Getting an Idea for Your Product
4. Research and Building up Knowledge
5. Types of Info Product
6. Create it Yourself or outsource it
7. Writing tips
8. How to create a video
9. How to add value to your product
10. Sales page tips.
Underneath each heading on each page jot down items that should be included in that section.
Generally this is the formula we stick to – it makes writing easier for us.
Create your product yourself or outsource it.
If you are still working a 9-5 routine in a day job, then your time
available to spend on creating your product will be very limited.
When you take into account commuting time, time at work and family time, you’ll probably think sitting down at night doing yet more work is not really what you want to be doing.
And to be honest we don’t blame you. “All work and no play makes Jack a dull boy”. Your time is one of the most valuable assets you have.
Let’s face it, people who are going to buy your information product are looking to save time too, they want an immediate answer to an immediate problem,
they don’t want to spend their precious time researching the search engines to find the information they want.
They would much prefer to save their time and purchase their solution from you.
In essence they have outsourced their problem to you and you have provided them with their quick answer.
Lots of businesses use outsourcers, both online and offline ones.
As long as you retain the rights to the end product, there is nothing wrong with using outsourcers in your business.
For example, there is a little distillery up in the Lowlands of Scotland which produces a very nice whiskey and lots of it.
The main ingredient is Barley, but they don’t grow it, they get their outsource Farmers to grow it and store it for them.
They then use another outsourcer to germinate the barley and to dry it out once germinated, and another outsourcer to grow the yeast to their exact specification.
How to add value to your product
Value is an important part of your sales process. Everyone wants good value for their money.
So how can you add a little extra value to your product or service to keep your customers coming back for more?
A common way to add value is to offer bonuses on your products download page. This doesn’t mean you have to create yet more products.
Look around the net for products with giveaway rights. These products should compliment your newly created product.
Take the time to check the bonus material out to make sure it is a
good fit to your product and that it really adds value.
Do not use substandard products, remember the aim is to add value, not just provide yet more downloads.
Have someone read your eBook out loud and offer an audio download of it.
If your product is in video format, have it transcribed and offer the transcript as a bonus to the video.
Set up a helpdesk system where you customers can contact you to ask any questions they may have regarding your product.
Set up a forum for your customers so they can interact with like minded people.
Sale Page Tips
Having created your informational product in which ever medium you have chosen,
the final stage is to write up that compelling sales letter that will have your customers reaching for their wallet to purchase your product.
Whether you choose to write your own sales copy or to outsource it to someone else, the following tips outline the absolute minimum that should be on your sales page.
The sales letter is without doubt the most important part of your site.
If your sales letter doesn’t convey the right message about your product, no one will be interested in purchasing your product, no matter how good it is.
You created your product because there was a demand for it, you researched it, and you developed it and finally created it.
Now, you really do have to sell it.
What was the most asked question you found when you were researching your product?
Use that most asked question in your headline. Make your headline relative to that question.
Include power words like “Secrets”,
“Insider Information” “Who Else Wants” “Introducing” “Amazing” “Never before revealed” “Revealed at last” “How to“ Well we guess you get the idea.
Play around with different phrases,
attach them to the question. Use the one that stands out the most.