The Secret of Internet Marketing That No One is Talking About

business internet marketing
business internet marketing

What Everybody Else Does When It Comes To Internet Marketing And What You Should Do Different

Tips 1

Welcome to your first issue of Internet Marketing Made Easy.

Online marketing is an incredibly strong tool that nearly every company

can benefit from. Online marketing will help you to reach consumers that

you would be unable to reach through normal marketing means. It can

help you to increase your image, increase the interest in your company,

and increase the traffic to your company.

You probably won’t be surprised to learn that the winning affiliate

marketing strategy involves getting as much traffic (and as much targeted

traffic) to your affiliate products as possible. And getting enough traffic

starts with choosing a product or service that is guaranteed to generate interest and then to convert into sales.

If you are the owner of a business (either online or offline) and want that

business to be even more of a success than it already is, you should

expand your horizons and take the time to attend conventions for Internet

marketing companies. Doing so can help you come up with new ways of

doing things and allow your creativity to come to the forefront.

In each issue of this newsletter you will learn valuable information on how you can use basic Internet marketing methods to promote your business and make more sales online.

Did you know that even though the term Internet marketing was coined quite some time ago it’s still in its infancy?

In fact millions of business owners haven’t taken the leap into online marketing in any way at all.

However it is quickly becoming one of the fastest and most cost effective ways to advertise for businesses big and small,

simply because the playing field is somewhat leveled.

With some creativity and a little bit of know how a small business can have a huge impact in their marketplace,

that was once only reserved for large companies with massive advertising budgets.

Internet marketing can be used to help you to reach your target market on a much larger scale than ever before,

making it possible to advance, improve, and grow your business very quickly.

Understating what Internet marketing is: Current Wikipedia Definition

“Internet marketing, also known as web marketing, online marketing, web advertising, or e-marketing, is referred to as the marketing and promoting products or services via the Internet”.

*Further more:

“It is considered to be broad in scope because it not only refers to

marketing on the Internet, but also includes marketing done via e-mail and wireless media.

Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under the term internet marketing.”

*Bottom Line:

“Internet marketing ties together the creative and technical aspects of the

Internet, including design, development, advertising and sales. It also

refers to the placement of media along many different stages of the

customer engagement cycle through search engine marketing (SEM),

search engine optimization (SEO), banner ads on specific websites,

email marketing, mobile advertising, and Web 2.0 strategies.”

A solid Internet marketing campaign can help to bring in more prospects,

more customers, ignite interest, build brand, drive traffic, increase profits and take your business to new heights.

There are many aspects involved when it comes to learning the art of Internet marketing and it is important to make sure that you are at least familiar with the basics before you move forward.

You’ll want to make sure that you are approaching the powerful tool with the right mindset.

Let’s go over a few basic questions you should consider before you begin:

– What are you trying to accomplish?

You need to understand exactly what you are trying to accomplish with Internet marketing before you plan your online campaign strategy.

Think about your goals: are you trying to increase traffic to your website, increase sales, or simply increase awareness?

Your answer to this question will directly influence the types of tactics that you use in your campaign.

– What are you trying to say?

You need to make sure that you understand exactly what you are trying to say to your possible consumers and clients through your marketing.

Think about what you need people to know after reading your marketing tools.

Should they know about the quality of your business, or the success that your business can bring?

Can they save money with your company, or can you offer them something unique?

Whatever your goal may be, your message should be clear and concise. Who are you talking to?

You need to understand exactly who you are talking to before starting your campaign.

Think about your target, their characteristics,

and their personality. This will help you to tailor your message to their wants and needs.

What mediums are used by your target market?

You need to understand the tools that your target responds to the most when putting together your campaign.

Tactics that your target will not respond to will be a waste;

you need to focus on the tactics that will effectively reach your target. While emails may be perfect for some target

audiences, search engine optimization may be perfect for others.

What is your budget?

In the end, you need to make sure that you keep your budget in mind.

How much money do you have, and how much is the campaign going to

cost? You may be able to add tactics to your campaign, or you may need

to remove tactics from your campaign. Knowing your budget will help you

to understand exactly how far your Internet marketing campaign can go.

By taking the time to consider the answers to all of these questions you

will be better able to approach Internet marketing with the proper mindset

for success and help you to come up with a list of tactics for

your own Internet marketing campaign.

Make sure you look for your next issue soon. We will be talking about why

every business needs a website, even if it’s offline.


subject line: Internet Marketing Made Easy

In the last issue we talked about what Internet marketing is and some

basic questions you should consider before planning your own online

strategy. In this issue we are going to talk about why every business

needs a website, even if it’s offline.

Chances are that you’ve taken to your computer or smartphone more

than once to search for a specific local business, only to find no listings or

an unhelpful small blurb on a directory site. While it may be hard to

believe, there are still millions of offline (brick and mortar) businesses that haven’t made the leap online in any way.

Bottom line, without a website your business will have no presence online

and by not having at least some presence online you can be missing out

on potential customers, profits and the opportunity to build lasting

business relationships. It’s not all just about keeping up with all the other local businesses.

– Online Visibility

Consistent visibility is extremely important, even if your local business is

offline, the majority of your customers are online and actively seeking

products and services to purchase. By only being visible to customers

that drive by or walk down the street you are virtually invisible to the rest of the world.

Did you know that in 2011, there were 835 million smartphone users alone?

That number is literally guaranteed to increase as new technologies are

developed and made more affordable and that’s not to mention the

millions of other people who spend a huge amount of time online

searching for information. If you’re not tapping into that market in some

way you are missing out on massive potential profits for your business.

– Communicate Regularly

Not only does the website provide you with online presence it gives you a

platform for collecting contact information and communicating with your consumers on a regular basis.

Even with all the criticism and spam complaints that you hear people

talking about, the bottom line is most of us check our email on a daily

basis and are more than willing to receive messages from businesses

that provide us with quality information, special offers and discounts.

From a business owners standpoint can be a real gold mine. Instead

of spending money on costly print advertising, it’s much less expensive to

send customers special offers, discounts and information through email.

Email marketing, when used effectively can help us promote, brand and build relationships with our consumers.

– Brand Awareness

A website can be specifically designed to create and promote your

business and brand image. Everything from the design, the content and

consumer interaction on your webpages can be used to build a precise

image of your company that you want the world to see. One way to think

of it is like a dynamic billboard that is constantly interacting with its viewers.

– Social Proof

It’s a proven fact that the majority of people make their purchasing

decisions based on recommendations, whether they be from friends,

family for online information. By including testimonials from happy

customers on your website you can offer the social proof that prospective

buyers need to influence their buying decision. Ratings and reviews are

an excellent way to help people overcome their fear of making a first time purchase from your business online.

While it’s certainly possible to run a successful a local business without

having any type of online presence the potential for growth can be far

greater when you have a website and shouldn’t be ignored.

Make sure you look for your next issue soon. We will be talking about how

to find your target market online.

Tips 3

subject line: Internet Marketing Made Easy

In the last issue we talked about why every business needs a website. In

this issue we are going to talk about how to find your target market online.

When it comes to Internet marketing, the question of how to find your

target market is extremely important. Especially if you want to run a

successful online campaign. This question surprises the majority of

people when I ask it. You see, they assume that since the internet spans

the entire globe that everyone on the planet is their market. However, believing that is a recipe for failure.

While it’s true that the Internet has the potential for reaching a large

portion of the population, there is simply no way that you can market your

business that will make it appealing to everyone on the planet, no matter how hard you try.

TIP: Figuring out your target market is the key to connecting with people and having them become customers.

First, you need to determine how big your potential market it is and how

desperate they are to solve their particular problem, no matter how much

it costs. A big market isn’t enough. For example, there are a lot of people

looking for free stuff, but that doesn’t make them a good market, because

they have a hard time parting with their money and that will make it

harder to sell to them (though not impossible if you position your offer properly).

Another way to look at all of this is that your best bet is to sell to an

already existing market. Sure, there is the rare product that is so novel

that the market doesn’t exist, but trying to go that route is risky. When

starting out it’s best to find an existing market, and then fill a need within that market.

That leads to the question of how to tell whether or not a market exists.

This is where it becomes important to know how to find your target market.

– There are two simple ways that will get you on the right track:

-Search engines

If enough people are searching for information on a topic then it’s a good

sign that there is a market there. However, you also need to be careful

about which keywords (the terms people enter into the search engine)

you are gathering data on. Remember, you are looking for a “hungry”

market, so give some thought as to what terms desperate people would

be entering into the search engine.

– Publications

There are thousands of magazines currently being published, and that’s

an excellent sign that there is a large market interested in the topic. In

effect, you re relying on the publisher’s research to tell you that there is an

existing market for that topic. If you have an offer that can fit into any of

those topics, then you can be confident that you are tapping into a good market.

These are two simple methods for how to find your target market, but they

are only the beginning. Investing time up front researching the market will

pay off in a big way in the future.

Make sure you look for your next issue soon. We will be talking about

Tips 4

business internet marketing
business internet marketing

subject line: Internet Marketing Made easy

In the last issue we talked about how to find your target market online.

In this issue we are going to go over the basics of keyword marketing.

Keyword marketing is going to be one of the most important skills you will

learn if you want to run successful Internet marketing campaign. As a

business owner, no matter what type of business you have, your primary

job will be to make sure that you have an online presence and that your

website receives enough targeted traffic to help generate leads.

Since not everyone who comes to your website is going to make a

purchase you’ll want to get as many visitors as possible. You’ll also want

to ensure that your website is set up to convert your visitors into leads and customers.

How many visitors you will need in order to make as much money as you

want really depends on several factors, such as how competitive your

niche is, how well your website is laid out, how compelling your sales

letter is, the price point of your product, etc.

After a short amount of time you will be able to pinpoint your conversion

rates (the number of visitors who actually make a purchase from your site)

and from that point on you can determine how much traffic you need to get every month.

In order to get the most out of all your keyword marketing efforts you

should rely on several traffic methods. Most online marketing experts

agree that you should have anywhere from 3 to 5 successful online traffic methods going at all times.

Now, one word of caution, don’t try to set up 3 – 5 methods of getting

traffic all at the same time. If you do you will get overwhelmed. Instead

focus on one method first, perfect it and then move on to find another

method. Keep doing this until you have all the traffic you need to make all the sales you want to make.

Here are a few of the most common methods you can use for keyword marketing along with their pros and cons:

– Article marketing

This is a process where you write (or hire someone to write) articles that

are optimized with the keywords you’ve gotten for your niche. This method

is free and easy to do, but on the downside, you will need a lot of articles in circulation to give you any real traffic.

– Search Engine Optimization

This method is all about getting the search engines to “see” your website.

By placing relevant, targeted keywords on your website in certain areas

you will stand out to the search engines. This method is free and fairly

easy in it’s simplest form, but it can get quite complicated if you want to go in depth.

– Pay Per Click

This is the method where you place ads that will appear on the search

results page. You’ve no doubt done a search and have seen the ads that

appear at the top and down the side of the results page. These ads were

paid for by other online marketers. As the name implies you will only pay

if someone clicks on the link in your ad. The downside to this method is that it

involves a fairly complicated method of bidding on keywords.

The amount you may have to pay for a particular keyword can vary due to

many factors such as the quality score your ad has been given by the

search engines. Yes, if it sounds confusing it is, and since you will be

paying while you are learning this method of keyword marketing is better

used after you have taken the time to learn how to use it properly.

Make sure you look for your next issue soon. We will be talking about how

proper search engine optimization can help your business grow.

Tips 5

subject line: Internet Marketing Made Easy

In the last issue we talked about the basics of keyword marketing. In this

issue we are going to talk about how proper search engine optimization can help your business grow.

If you really want to succeed in today’s competitive market place, you

need to make sure that you are using affective search engine

optimization (SEO) techniques to help your business stand out in the

crowd and stay ultra-competitive. While this may sound like a tall order, it doesn’t have to be a daunting task.

According to Wikipedia, SEO is the process of affecting the visibility of a

website or a web page in a search engine’s “natural” or un-paid

(“organic”) search results. In general, the higher ranked on the search

results page, and more frequently a site appears in the search results, the

more visitors it will receive from the search engine’s users.

*SEO may target different kinds of search, including image search, local

search, video search, academic search, news search and industry specific search engines.

Before you begin using SEO techniques to increase your online presence

you should take some time to at least understand the basics so that you

can be sure that your SEO strategies will help your business grow.

These days, just having a website is not enough. You won’t be as

successful if some type of optimization within your webpages because

the search engines (like Google) won’t be able to find and index your site

Effectively. You need so much more these days just to get noticed by the search engines.

As we have discussed before, with more and more potential customers

using the search engines to locate the products or services they want, it’s

your job as the business owner to accommodate them with the design and functionality of your website.

So, how do you do this?

– Use effective keywords

Finding effective keywords is the beginning of your search engine

optimization journey to the top of the results pages. When they do their

searches, your potential customers will usually only look at the top 5

results on the results page. If you are there, great, if not, you will not make a sale.

– Use social media

The search engines are looking more and more at how popular

companies are on the social media sites. They like this and if you are

popular you will also improve your rankings.

– Back linking

The more back links you have, the more visible you are and the more

relevant you seem to the search engines. They like this also and will increase your rankings appropriately.

– Title tags

Make sure that you include an original title tag on every page of your

site, and make sure that it includes your keyword. Many people make the

mistake of putting the name of their company in these titles but in general

your company name will not get too many searches while your keywords will.

– Internal linking

Don’t forget internal linking. When you use anchor text within your site,

make sure that the linked text is a keyword or keyword phrase, and not something like “click here”.

– Quality links

This is one of the more overlooked tips for search engine optimization.

Most people think of links building in terms of quantity. But the reality is that

the quality of the incoming links are much important than the quantity. One

simple link from a high quality site can offer you much greater results than

lots of poor quality links, which can actually hurt your ranking.

-Effective communication

Broaden your way of communicating to include video, power points,

podcasts, news, press releases, social content and so forth. The more

different ways you can communicate what you have to offer, the better you

will look in the eyes of the search engine. If you were to choose just one

other form of communication, let it be video. Video is extremely hot and growing in popularity every day.

– Viral components

Make it easy for your visitors to increase your site’s ranking. Add what

can be termed “viral components” to your web site or blog such as

bookmarking, reviews, ratings, visitor comments, and sharing tools.

And last but not least, don’t underestimate the power of social marketing.

It can be a great contributor to your overall SEO results, we will be talking

more about that in another issue.

There is no doubt that using SEO techniques can help you increase your

presence online and drive more targeted traffic to your website so that

your business can grow and your profits can increase.

Make sure you look for your next issue soon. We will be talking about

constructing a solid e-commerce marketing strategy.

Tips 6

subject line: Internet Marketing Made Easy

In the last issue we talked about how proper SEO optimization can help

your business grow. In this issue we are going to talk about constructing a

solid e-commerce marketing strategy.

As we well know every business needs a good marketing strategy, and

that includes the realm of e-commerce as well. While it may be fairly easy

for anyone to start running a business website online, the sad truth is

that the vast majority of them fail miserably.

While there are many reasons that businesses fail online, it’s a safe

bet to say that the successful ones all have one thing in common, they’ve

implemented well thought out and effective e-commerce marketing strategy.

The best marketing strategies are those that are incorporated into the

initial planning stages of the business. In other words, consider what your

marketing strategy might be while you are figuring out what to sell,

selecting a domain name, designing your site, and so on.

Marketing is much more than advertising; marketing permeates every

aspect of your business and paints a picture of your company and your

offer in the minds of your prospects. Don’t make the mistake of marketing

only after everything else is up and running.

You need to have a firm idea of who your target market is before you can

start marketing to them. Who is your product for? How old are they? What

is their education level, their income? What are their hobbies and interests?

What do they identify with? What problems do they have? And the list

goes on. The more detailed your image of the ideal customer, the easier your marketing will be.

The next step in a good e-commerce marketing strategy is to determine

where your customers are most likely to see your message and be

receptive to it. You could just plaster a link to your site anywhere and

everywhere that will allow you to do so, but if your target audience doesn’t

go there, or if they perceive your ads as intrusive, then they won’t be

inclined to follow those links back to your site.

For example, if they are likely to be watching music videos, you could put

ads on video sites, but you would want to avoid any ads that interrupt the viewing process.

Knowing your ideal customer and how best to reach them is a good start,

but you also need to market to them using their language. We aren’t

referring to English, Chinese, or Norwegian, but rather using the

terminology they are familiar with. Be careful that you don’t overdo it, and

that you fully understand their vernacular, otherwise you run the risk of coming across as phony.

Once you have all of those things in place, you can decide which methods

you want to be a part of your strategy. There are many options for online

marketing, and there are also options that can fit into any budget. Again,

your decision as to whether or not to use a certain method should be

based on how your target market is likely to respond.

Now it’s just a matter of implementing everything and tracking the results.

Test variations and make adjustments as needed. Following this blueprint

for an e-commerce marketing strategy will lead you to success.

Make sure you look for your next issue soon. We will be going over some

helpful and effective B2b online marketing tips.

Tips 7

subject line: Internet Marketing Made Easy

In the last issue we talked about constructing a solid e-commerce

marketing strategy. In this issue we are going to be going over some

effective B2b (business to business) online marketing tips.

For anyone who plans to sell products or services to businesses and

markets online should take the time to understand the difference between

b2b internet marketing and selling directly to a consumer.

While some of the basic principles of marketing are the same, there are

some differences that if not taken into consideration can sabotage your marketing efforts.

The good news is that in some ways, selling to businesses is easier than

selling to consumers, and very often the profits are much better, especially in the beginning.

One of the biggest differences between b2b internet marketing and

marketing to consumers (also called b2c marketing) is that you’re no

longer trying to sell to a single person. While that may sound obvious,

business purchasing isn’t simply a group of people looking at your

product or service at the same time and then making a decision.

The question of whether to buy or not goes from one person to another,

sometimes in a very long chain of command, and can take a lot of time (and convincing).

When you’re selling something to a consumer, you’re dealing with one set

of eyes and one person to convince. An important key in marketing to

consumers is repetition. Fact, most people won’t buy the first time, but

once your offer has been put in front of them multiple times in an

appealing way, they will be more likely to make a purchase.

With b2b internet marketing the same principle applies, but this favorable

impression must last down a long line of people who will make the final

decision. Getting the item or service in front of them many times is crucial with businesses, too.

Email marketing is one great way of keeping your products or services in

front of them, but when b2b internet marketing with emails you have to be

even more careful than when marketing to consumers. Many people who

receive an email, particularly one they’ve agreed to receive, are going to

be more concerned with the product or service offered, the discount, and

what the item can do for them, than how professional and well-done the

email is. This is less likely with a business.

Because the business may have its own b2b internet marketing plan,

they’re going to expect a certain level of professionalism in any emails or correspondence you send them.

Misspellings, strange line breaks, broken images and anything else that

screams “amateur” or “careless” is likely to ensure that your message

goes no farther than your consumers junk e-mail box, so always take

extra care with your email marketing plan.

Don’t just make them correct and properly formatted, make them

dazzling and attractive as well. Your emails and correspondence need to

look as good as anything coming from that company if you really want to impress.

If you sell to businesses, you already know your target market very well.

Be sure that all of your b2b internet marketing efforts are professional and

focus not on you, but how you can fill their companies’ needs, and you’ll get your products noticed.

Make sure you look for your next issue soon. We will be talking about

great ways that you can improve on your existing Internet marketing strategies.

Tips 8

subject line: Internet Marketing Made Easy

In the last issue we talked about effective B2b online marketing

techniques. In this issue we are going to go over some great ways that

you can improve on your existing Internet marketing strategies.

If you have been struggling along with your internet marketing efforts, or if

you just wish that you were doing better, then it may be time to look at

how to improve your internet marketing strategy.

Even though you may feel like you aren’t getting anywhere, you’re actually

off to a good start because you’re already looking for information on how

get better results. Why does that matter? It shows that you are willing to

admit that things could be better, and that puts you far ahead of anybody

who would rather try to fix their problems by ignoring them.

Chances are that you’ve already created some type of marketing strategy

for your business and committed to stick to it no matter what, but that

doesn’t mean you shouldn’t modify it if it isn’t working as well as you would

like. That being said, as you start improving your strategy, you should also

include contingencies for making changes without scrapping the entire plan.

The first thing you need to do to improve your internet marketing strategy

is figure out exactly where you are right now. This isn’t the time to make

assumptions. You have to gather as much solid data as you can and be

willing to look at it with complete honesty. If you aren’t able to gather

enough meaningful data, then you have just discovered one way that you

can make your marketing strategy better.

If you look carefully at your data you should be able to see some weak

spots. Perhaps you aren’t getting enough traffic to your website, or maybe

the traffic you are getting isn’t converting very well. On the other hand,

maybe you are getting plenty of visitors that seem to convert, but then they

abandon your shopping cart half-way through the purchasing process.

Once you discover your weak spots it’s time to make some changes. The

trick, however, is not to just make changes, but to also have a way of

tracking those changes. The reason this is important is that you need to

know exactly which changes generate which results. If a change doesn’t

work, then get rid of it. If a change does work, then keep it and use it as

the new “control” for your next comparison.

Over time, all of these little improvements will add up to positive results.

The most successful online businesses are constantly testing and

tracking, and then making new changes. However, you have to be careful

to not make too many changes at any one time. If you do too many, then

you can’t be sure which changes led to your results. Make one or two

changes at a time to make your tracking easier.

It will take an investment of time and resources to improve your internet

marketing strategy, but it will be worthwhile once you see the positive impact on your bottom line.

Make sure you look for your next issue soon. We will be talking about how

to grow your customer base with social media marketing.

Tips 9

subject line: Internet Marketing Made Easy

In the last issue we talked about how to improve on your existing Internet

marketing strategies. In this issue we are going to talk about how to grow

your customer base with social media marketing.

Social media advertising is defined as: Using the social networks to

promote products and/or services to the users of those networks.

It is also a great way to build and manage your customer base. You can

post information relevant to your cause and let your followers know about

upcoming discounts and coupons that are available.

Do you have a new product about to be released or launched? Blast the

information out to your customers through your social media advertising

campaign. They will no doubt let you know what they think of your new product by making posts about it.

Keep up to date with how your customers are feeling by reading those

posts and responding to their comments whether they be positive or negative.

Staying involved will increase your businesses reputation and make

people trust you more and more as time goes on.

As a small business you may not have the budget to advertise on the

social networks. I have heard that it can be quite expensive, not to

mention times consuming.

The big companies devote entire departments to this sort of thing and

have the deep pockets to be able to afford to advertise here, you may

not. But do not quote me, check it out for yourself first before making a decision.

Many small businesses could benefit from this type of advertising, if only

to find out more about what their customers think about their product or service.

Like I said, it can be quite time consuming and you will need to attend to

some aspect of it every day, maybe even several times a day to have it be a success and work for you.

This type of marketing allows you and your business to create and nurture

relationships with your potential and current customers. When they can

“talk” to you and keep in touch just like they do with their family and

friends they come to think that they know you and this is huge for your business.

They will feel like they have an inside track and if they hear of someone

who needs a product that you offer you will get referrals as well. This is a

lot like “word of mouth” advertising and can become “viral” if your product is in high demand by consumers.

This is also an incredible way to target your specific audience and stay

abreast of industry news and information.

Keep in mind, though that this should not be your only vehicle for

promoting your business. You must include the other forms of marketing

as well. This way you will get a more rounded out marketing campaign.

In other words, do not keep all of your eggs in one basket. Diversify your

marketing portfolio and you will more likely be the success you want to be in the shortest amount of time.

Social media advertising can definitely increase your online presence,

especially now that the search engines are looking to it to increase

rankings you can benefit that way as well if you treat it right.

Make sure you look for your next issue soon. We will be talking about

using email marketing to promote your business online.

Tips 10

business internet marketing
business internet marketing

subject line: Internet Marketing Made Easy

In the last issue we talked about how to grow your customer base with

social media marketing. In this issue we are going to talk about using

email marketing to promote your business online.

Email marketing is one of the many ways available for any business

website owner to increase traffic to their site. It is also one of the most

effective ways to stay in touch with and build a relationship with your consumers.

By using this method, you will be able to increase your exposure with the

people who visit your website. Most people will only visit your website

once and never come back. This allows you to maintain some type of

contact with them to build a “relationship” with them.

The subject of your emails should be short and sweet. You want the

subject line to catch their eye and pique their curiosity so they open your

email. One of the best ways to do this is to ask a question.

Some email services and programs will not display the entire subject line

if it is too long. Keep this in mind when writing your subject line. Your

readers will only scan the subject lines when they log into their email

account, if your subject does not appeal to them and sound interesting

they will delete your email without even opening it.

You no doubt have many ways to promote your product or service and

some may seem more important than others but, in reality, they are all

bringing you in some form of traffic and you are making sales. This leg of

your promotional campaign is equally important.

Never let up on your email campaign. Keep information as up-to-date as

possible and make changes when needed. It is easy to fall into

complacency when you think you have gotten everything out of your email

campaign but if you treat it this way you could be losing customers hand over fist.

Make the emails you send look like your site. People will begin to

associate a type of brand awareness with your emails if you have your

product or service logo or other distinguishing characteristics, like the

same colors you have on your site.

Customers will more likely buy from someone they know. With repeated

exposure to you and your company through your campaign, they will begin

to feel as if they have a relationship with you and when they need to buy, they will come to you first.

Obviously, the ultimate goal here is to make money by selling your

product or service. Therefore, you should try to tailor each message to

that end. Each message should be interesting and informative. Try to

keep in mind how your customers think and what kind of information they

would be interested in receiving from you.

Finding the right combination of what works could take some trial and

error. To find what works and what doesn’t, make small changes to the

wording or the graphics that you use so you ultimately end up with the

“perfect” message for your product or service.

Sometimes the images you want to use will not display in your message.

One way around this is to use descriptive alt tags for them and make sure

you use a nice easily readable font for the most important information.

Make sure you look for your next issue soon. We will be talking about how

to use video marketing as a promotional tool for your business.

Tips 11

subject line: Internet Marketing Made Easy

subject line: Internet Marketing Made Easy

Hello “auto responder code here”,

In the last issue we talked about using email marketing to promote your

business online. In this issue we are going to talk about how to use video

marketing as a promotional tool for your business.

Video marketing is a promotional strategy used by companies big and

small to promote products and services by using short, attractive, and educational videos.

That is a great definition but, what you need to keep in mind is that

although most people are visual beings and will see something they want

and then buy it, if the video is not well done then they will run screaming the other way.

Your best bet is to also include a text version of the description of your

product or service for those who do not want to watch a video.

To get the best out of your video marketing campaign there are some

aspects you can take into account to ensure your video is the best it can be:

– Sound quality

The use of a good microphone is paramount. You want your customers to

be able to hear what you have to say. Also, speak slowly and clearly and

make sure there is no back ground noise. Nothing is more distracting than background noise.

– Picture quality

Use a quality camera or screen capture video software. This allows you

to capture what is right on your own computer screen and turn it into a movie. (Great for how-to videos)

– Information quality

Do not just try to make your video off the cuff, write up a script beforehand

and practice it until you have it down pat. Sound like the expert you are. If

you sound unsure of yourself your viewers will become unsure of you as

well and you will lose sales because of it.

Google has ways of figuring out how much time a potential customer

spends on your web site. If you have a video on your site it is expected

that if your potential customer is looking at the video on your site they will

have to stay there for the length of the video.

If your other forms of SEO are on target and you are currently ranking well

on the search engine results pages but your video stinks then your visitors

will not be happy with the information provided and they will leave your

site immediately to find better information elsewhere.

This is called a bounce rate and if Google picks up on this you will ultimately lose your higher ranking.

There are a couple of ways to find out whether or not you video is a good

one. One way is to post it on YouTube and see how many hits you get and

the other way is have a section on your web site for people to leave comments.

If you get favorable comments and a lot of hits you can be sure that your

video is a success and if not then you know what changes need to be

made because of the comments left for you.

Video marketing could go either way for you. It all depends on the three

aspects we outlined above and how your potential customers, and

Google, perceive your production. Make it worth your while and make it as professional as you can.

Make sure you look for your next issue soon. We will be talking about

using pay per click advertising to drive traffic to your website.

Tips 12


business internet marketing
business internet marketing

subject line: Internet Marketing Made Easy Hello “auto responder code here”,

In the last issue we talked about how to use video marketing as a

promotional tool for your business. In this issue we are going to talk

about using pay per click advertising to drive traffic to your website.

Pay Per Click (PPC) is an effective type of sponsored online advertising

that is used on a wide range of websites, including search engines,

where the advertiser only pays if a web user clicks on their ad.

PPC is used as one more way to drive traffic to your site. If you have the

budget for it, it makes sense to use it to its full advantage. Sometimes it

can be very cost effective depending on the keywords you choose.

That’s really how it works. You choose keywords you think searchers will

type in the search bar on the search engines, then you write an ad around that keyword.

When someone does type in that specific keyword, they will see your ad

pop up on the left or right hand side of the results page (depending on the

search engine they are using) and then it is up to them if they choose to

click on it. If they do, you pay the amount set forth for that keyword.

When you set this all up you will need to fund your account in advance.

Sometimes, if you are new to this, you can get some free money from the

program you are using just to try it out.

This money will not go far and you may also have to put some of your own money in to activate your free cash.

PPC ads can prove very beneficial to all involved. You, as the advertiser,

get the exposure you need to expand your business and the searcher

gets immediate results and does not have to wander all over the Internet trying to find what they are looking for.

You can find these types of ads on the results pages under “Sponsored

Ads” or “Sponsored Links”. These “titles” make it easier for them to be noticed.

Sometimes the results pages can be so loaded down with text and other

things that if they were not categorized like this they may never be found.

It does not matter if you are a huge company with deep pockets or a

small start-up with an equally small budget. If you do this right you can be

on the same level as the big boys and get to your target audience with ease.

All you have to do is choose the right keywords and have the budget to

fund your account, not to mention be quite Internet literate. If you know

what you are doing you can outfox anyone.

The rates that get charged all have to do with how popular the keywords,

or keyword phrases (long-tailed keywords) are that you chose to begin

with. More popular the keyword the higher the price tag.

For instance, the keyword “weight loss” will cost more per click than, say, the keyword “apple pie”.

The two main pay per click services are Google AdWords and Microsoft

adCenter. There are many others out there but instead of looking for

some obscure program that may or may not work for you, it would be your best bet to just use one of these two.

Make sure you look for your next issue soon.

Every good marketing strategy will completely exhaust available

marketing options. You need to know your various options, and need to

work to understand which of these various options will work for your


In the end, you need to make sure that your online marketing efforts were

successful. You need to follow up with your strategy, analyzing your tactics

and methods after the marketing campaign is carried out. This will help

you to understand whether or not you need to tweak, change, or

completely end your online marketing campaign.

The first thing that you are going to want to identify is the experience and

education of the company that you are researching. Look around their

website to understand how long they have been in business, how many

companies they have worked with, and what kind of training they have.

This will help you to understand the level of quality that you can expect from the company.

Marketing on internet is an excellent way to make money. Thousands of

people employ this method to earn cash. Whether they do it lightly to just

supplement their income, or full time and live off it. It does work. Yet

despite the fact that it has been proven to work, so many people still are

hesitant to even try. So many people think the internet can not make you

money and that your only choice is to work some nine to five job.

Internet marketing is an important tool for any company that wants to be

successful and prosperous. More and more websites and companies

with websites realize the importance of driving traffic to their website.

Starting online is not easy in this economy that seems to be ever

changing Internet marketing business owners sometimes find that going

back to the basics is actually how they can pull ahead of their competition.

If you are the owner of a business (either online or offline) and want that

business to be even more of a success than it already is, you should

expand your horizons and take the time to attend conventions for Internet

marketing companies. Doing so can help you come up with new ways of

doing things and allow your creativity to come to the forefront.

Online marketing is an incredibly strong tool that nearly every company

can benefit from. Online marketing will help you to reach consumers that

you would be unable to reach through normal marketing means. It can

help you to increase your image, increase the interest in your company, and increase the traffic to your company.

These tips make it easy for you to plan out all of the intricate details of

your online marketing strategy. They will help you to understand how to

speak to your audience, how to narrow in on your audience, and how to

bring together an entire strategy. This cohesive campaign and strategy

will help to keep your business on track as it reaps the benefits of online


You will also be sure that the company is easy to work with, as they will

provide reasonable costs and a high level of customer service. When you

bring all of these things together, you will have found an Internet marketing

company that will meet your needs and expectations.

You need to make sure that you do your due diligence when attempting

campaign Internet marketing. If you fail to do your research, your

campaign will fail to provide benefits to your company. You need to think

about your target and think about how you are attempting to reach them.

You also need to think about how you are going to go about your Internet

marketing tactics. Companies that cover all of these bases before

attempting to market over the Internet will see the greatest benefits and the greatest success.

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